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E-mail Marketing

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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisement, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Our agency’s email marketing services help you speed up your sales cycle by focusing on lead nurturing and closing the gap between marketing and sales.

E-mail marketing campaign includes:

  1. Identify open-rates for your e-mails and specific recipients who engaged with the campaign
  2. Target e-mails to specific industries, customers, subscribers, offers or periodic newsletter.
  3. Customized e-mail templates with branding such as logos, banners and contact information
  4. CRM-based approach
  5. Sanitized lists and databases to remove outdated data
  6. E-mail campaign report.